Diversifying in the art world, (or in my case the Art Doll world), means that while pursuing the fine art of my genre. I make items that are affordable to collectors without deep pockets.
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| Holiday Paper dolls |
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Tiny Dancers
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This smaller, affordable work serves a couple of purposes
- They build your collector base-If a customer likes your work but really cant afford it, offer them something they can afford. Than in the future they may buy a larger piece, or recommend your work to someone else.
- You get to try new techniques-You get to play, try things out on a smaller scale. Many times using scraps from other projects.
- You make money-Unless you are independently wealthy we all have to work to support ourselves as artist. Everything cost money, supplies, paint, clay, electricity, studio rent. To help off set the cost of the greater work you can earn some cash.
- You don't know where it will lead-I am currently working on a submission to a museum. I want my greater work to be in this museum, but until that happens I am creating something to submit to their gift shop.
- Other types of gallery shows-Most Galleries now have Small work shows. These are to bring viewers to the gallery by offering them affordable small works by major artist. (In large cities many people don't have space or large work) .
So all those detailed watercolor studies you have sitting around, sift thru them and frame a couple. Get Giclee prints made of your illustrations, Screen print paper with your art, and make small books.
The more you put your art out into the world , the more likely you are to find the collector for you!
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